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Ideal tone and even complexion – the basis of any makeup. Therefore, among the main products for daily make-up in a girl’s cosmetic bag is foundation. This product allows you to quickly hide skin imperfections and give your face a radiant and fresh look, regardless of its type and characteristics.

Advantages of using foundation before applying makeup

Make-up, even if it is done professionally, is not able to fully transform the image if the complexion is uneven or there are skin problems. Such imperfections can reduce the overall effect of makeup. Therefore, the basis of any make-up is foundation. Its use allows you to solve a number of problems:

  • camouflage inflammation, post-acne;
  • lightening dark circles under the eyes;
  • even out the color and surface of the skin.

In addition, some foundations for the face can perform additional functions: add radiance due to the content of fine shimmer, moisturize, and provide ultraviolet protection. You can find such creams on the Zola website, branded makeup cosmetics are available here in an assortment, you can choose them for both professional and home use.

How to choose a foundation depending on your skin type

The effectiveness of the foundation depends on whether it is suitable. Moreover, you need to focus on your skin type and its features. 

Dry and sensitive skin needs light texture and hydration. Therefore, you need to choose a foundation with caring components for this type. Thick and oily foundations are not suitable, since dry foundations will accentuate flaking and creases, and can cause rashes on sensitive ones.

For oily skin, foundations with a matte finish are needed. They not only cover up shine, but also contain substances that help absorb sebum.

For problem skin, you should buy foundations marked “oil free.” or “Non-comedogenic.” They contain few oils, which clog pores and cause new inflammation. Also, to care for such skin, you need a special facial foam with an antibacterial effect, which will dry out rashes.

With the combined type, the skin on the cheeks is dry, prone to peeling, and in the T zone – oily, with enlarged pores. To create the perfect tone, you can resort to the tricks of professional makeup artists and apply mattifying foundations to the T zone, and to the cheeks – moisturizing foundation with a radiant effect.

How to apply foundation correctly

To ensure perfect coverage and uniform color, it is not enough to choose foundations for your skin in accordance with its type and shade. You need to be able to apply them correctly so that there is no mask effect, contrast with the color of the neck and emphasized imperfections. There are several basic steps to follow:

  1. Thorough cleansing. Before applying foundation, you should wash your face and wipe your skin with an alcohol-free toner.
  2. Moisturizing. Second stage – applying serum or moisturizing day cream, the product must be allowed to absorb.
  3. Applying the base. It will help improve the durability of the tone.
  4. Applying the base. 
  5. Powdering to fix the product.

You can apply foundation with your fingers, sponge or hands – depending on preference. Each method gives a certain effect. 

When applied with a sponge, you can achieve a thin, even coating. But the base is not used very sparingly; the product is absorbed into the sponge itself. When applying with your fingers, you need to distribute it pointwise on the forehead, nose, chin, cheeks, and then – gently blend with patting movements. To apply with a round brush, blend the cream in a circular motion with light movements.

It is important to understand that the effect also depends on the quality of the product itself. Therefore, it is better to buy professional cosmetics, which will ensure an even tone and durability. You can order it from us.

Product range on the ZOLA website

A large selection of professional cosmetics is available in our online store. A range of foundations are available. You can choose them in different shades. The price of foundations and main characteristics are indicated in the description.

On the website you can also buy products for all stages of creating the perfect make-up. There are cleansers, primers and foundations on sale. By the way, many people think that makeup base – this is the foundation. But no. Primer (aka base) – This is a translucent, lightweight product that evens out skin tone and texture, making it smoother and making pores and fine lines less prominent. Thanks to this effect, the foundation lies smoother and is better distributed, providing a natural effect. Of course, provided that it is selected and applied correctly.